汤芝姆叔叔西餐厅

Restaurant  / 2018/ Changde

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服务项目：品牌全案设计 / 新媒体策略

汤芝姆叔叔西餐厅是位于常德澧县的一家以平价亲民的牛排为主打辅以披萨、煲仔饭、咖啡、茶饮、意大利面等简餐小吃的偏流行网红、时尚轻奢的体验式西餐厅。汤芝姆叔叔西餐厅以独特、时尚、新颖的视角打造亲切、温馨的家庭和年轻人聚餐的氛围，给顾客带来快乐、轻松、愉悦的用餐体验引领澧洲人民享受不一样的西式生活品位。
作为当地西餐厅界的新星，汤之姆叔叔西餐厅急需打开当地市场缺口，在与客户进行深度沟通与市场调研后，初步确定欢趣、分享、时尚、牛排四个着重点，并创造性的提出了家庭体验式西餐厅概念，因为汤之姆叔叔西餐厅这个名字比较具有童话色彩，于是我们创造出一个和蔼可亲又使得一手好厨艺的汤之姆叔叔卡通ip形象，迅速建立与其他品牌的品牌差异化，通过卡通ip的植入能更加容易传递出品牌的调性，增强了顾客对品牌的情绪感知。
 

Uncle Tommy's Western Restaurant is a popular, fashionable and luxurious experiential Western Restaurant in Changde Li County, which is mainly composed of cheap and friendly steak, supplemented by simple snacks such as pizza, casserole rice, coffee, tea and pasta. Uncle Tommy's Western Restaurant creates a friendly, warm family and young people's dining atmosphere from a unique, fashionable and novel perspective, bringing customers a happy, relaxed and pleasant dining experience, leading the people of Lizhou to enjoy different Western-style life taste. As a new star in the field of local western restaurants, Uncle Tommy's Western Restaurant urgently needs to open up the gap in the local market. After deep communication with customers and market research, it initially identifies four key points: fun, sharing, fashion and steak. It also creatively puts forward the concept of family experiential Western Restaurant, because the name of Uncle Tommy's Western Restaurant is fairy tale, so we created it. Create a kind and good cooking uncle Tommy cartoon IP image, quickly establish brand differentiation with other brands, through the implantation of cartoon IP can more easily convey the tone of the brand, enhance customer's emotional perception of the brand.