186 0841 6898
卢克是品牌创新与全案设计服务专家
TEL: 0731-89907600
QQ: 46738899
EMAIL: luke@luke0731.com
新官网：www.lukebrand.com
YING XIANG XIAO XIANG
映象潇湘
Restaurant / 2009 / Changsha
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服务项目：餐饮品牌全案设计 / 餐厅空间 / 品牌文化
营业面积：1600㎡（大型餐饮）
项目地点：湖南长沙天际岭隧道口
湖南映象潇湘饮食文化传播有限公司，是一家集品牌加盟、托管，技术、原材料输出为一体的餐饮品牌连锁机构。由于定位精准、出品精致、环境优雅，赢得了高端政要、商界精英等中高端消费人士的青睐，一度成为业内争相效仿和追捧的对象。在不到两年的时间里，“映象潇湘”一跃成为长沙高端自然生态餐饮与文化品味餐饮的领军品牌。
映象潇湘品牌是卢克先生餐饮品牌设计代表作品之一。卢克设计为映像潇湘的品牌定位设置了3个关键词：自然、时尚、湘菜。
Logo设计中的碗：民以食为天，食以碗来装，意寓映象潇湘为餐饮企业。
咖啡色：为大地的颜色。地为坤，厚德载物，意寓映象潇湘人的和合宽厚。
水元素：润泽和养育潇湘人民的湘、资、沅，澧四水。滴水相会，奔向大海，意寓映象潇湘人开拓，奋进的精神。也意指上善若水，滴水之恩，涌泉相报的意思。意寓映象潇湘感恩的品质，如水样向社会奉献，如水样善利万物而不争的博爱胸怀！
鱼元素：即鱼米之乡。意寓映象潇湘是来自原生态的鱼米之乡。logo中三条线，即寓意映象潇湘的三111价值观。
映象潇湘生态食府，回归自然，享受纯真经典的味道。传承发扬湖湘美食，来长沙，一定要来映象潇湘。
Hunan mapping Xiaoxiang Catering Culture Communication Co., Ltd. was founded in January 2010, is headquartered in Changsha, is a brand joining, trusteeship, technology, raw materials output as one of the restaurant brand chain. The company relies on the resource advantage to richly endowed by nature, the construction of the Hunan chamber of Commerce for the context, folk characteristics, Huxiang culture and the innovation of Hunan integration, the creation of a "mapping Xiaoxiang" food and beverage brands, the first "natural, raw, naked, fried 18 ultimate product" concept, the precise positioning, produced exquisite, elegant environment. Won the top politicians, business leaders and other high-end consumption for people of all ages, became the object of industry and sought to emulate each other. In less than two years, "Xiang Xiang Xiaoxiang" has become Changsha's high-end natural ecological catering and cultural taste of the leading brand of food and beverage.
