弈趣文化餐厅

Restaurant  / 2016 / Lou Di

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服务项目：餐厅品牌改造升级 / 餐厅空间设计 / 餐饮文化设计
营业面积：1000平米（中大型餐饮）
项目地点：湖南省娄底市万豪广场
弈趣文化餐厅的前身是一家商场内的时尚中西餐厅，营业面积1200平米，因发展需要，特升级主题定位，卢克设计对其进行整体改造设计，从品牌重新定位，餐厅命名，到空间改造，功能布局规划的调整，优化内部结构，美化和点缀就餐环境，增加顾客的体验感，舒适温馨的品尝美味的同时，还可以领略围棋文化。
这是一家国内少有的围棋主体文化餐厅，融合特色湘菜、风味小吃、西餐自助等于一体，既可以接待酒席、文化主题沙龙和相关交流活动，也可以接待商场正餐人群。通过卢克设计的全新改造设计，无论从整体形象还是品牌定位，或是餐饮菜品结构等，都呈现了不一样的味觉与视觉体验。并挖掘出品牌新的广告语：给你出棋不意的美味！既体现出餐饮特点，又加入了围棋元素。
在空间创作上，卢克设计更多是在功能布局、灯光协调，尤其是文化上做文章。既保留了一部分原有的元素，又从最小投入上做了最大的感官体验的改造设计，整体餐饮氛围、文化底蕴更浓。餐厅整体销售业绩也在短短的三个月内翻倍增长。
 

Loudi Yi Qu culture restaurant located at the Marriott Plaza, formerly known as greenery as Chinese and Western restaurants, shopping mall upgrade brand image transformation, change the brand name design. Because the restaurant is a special project, and in the mall, and at the same time the weiqi association cooperation, so go to restaurants and other elements as the theme of the design, fashionable and endowed with cultural characteristics, functional food, buffet several hall, set up a couple of seat area and balcony, self-help interactive area. In the creation, more in functional layout, lighting coordination, especially cultural articles. Not only retains a part of the original elements, but also from the minimum input to do the greatest sensory experience of the transformation design, the overall dining atmosphere and cultural heritage is more concentrated.