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卢克是品牌创新与全案设计服务专家
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TIAN QU YUAN
田趣园-滨江店
Restaurant / 2017 / Changsha
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服务项目：餐饮品牌连锁店设计 / 形象店空间设计 / 餐厅文化设计
营业面积：880㎡
项目地点：长沙市滨江新区
/ 田趣园滨江店是田趣园品牌旗舰店，其设计以打造新中式江南风为主题，同时以外景内置的手法多角度展示老长沙这座古城，并巧妙将湖湘文化融入到现代餐厅中。
/ 在田趣园，不仅可以感受湘江古韵，瞭望长沙古城，在庭院中品尝正宗的传统湘菜美食，更可体验现场制作的老长沙小吃；真正将朋友聚餐、家庭聚会，休闲小憩与湖湘特色在繁华景致中体现得淋漓尽致，在品味美食中归隐，古典情怀中随缘赏趣……
/ 本案以江南风格为主线，以湖湘文化意境为蓝本，旨在喧嚣的城市中为食客打造山水亭台、檐前廊下，门头窗棂，在古朴素雅中呈现满怀诚意的自然情趣之美。一起相约田趣园，从外观大气非凡的品牌招牌上，扑面而来的是厚重的湖湘文化，体现的是品质传承，是匠心，是经典，更是智慧！踱步其中便见亭台高筑，马蹄墙错落有致，观梯台于小山流水旁，亦静亦动之中闻香而伴，热闹怡人的光景让步入店门的食客第一时间从喧闹中沉静下来。青石板与粉墙黛瓦的街景风貌更富有浓厚的生活气息，加上朴实的陈设，别有一番风味。在柔和而幽静的灯光下，高低穿插着大大小小的红灯笼，充满吉祥与喜庆，在此餐厅氛围中，心情豁然开朗，愉悦有佳。抬步登楼，窗景屋梁层叠林立，不知不觉已在喜悦的宴席大厅中，脑海不自觉的浮现曾几何时身临在兴盛的古城之中，正坐怀湖湘文化的传承之梦，感受发展千年的意象，在触摸有温度而富有沧桑感的木柱时，仿佛穿越了一样，忍不住要在长椅中静静坐下，感叹之余去好好享受纯正自然的美食佳肴。设计师巧妙地创造出了一个富有文化韵味，生活情境的餐饮空间，于是人在环境中便也成为一景一装饰，有趣生动的画面感如同中式画作一般意蕴深长。真可谓心情大好，胃口大开，健康又怡神。
Binjiang Tian Qu Yuan shop design to create a new Chinese Jiangnan wind as the theme, with built-in location techniques to demonstrate the old Changsha of this ancient city, and cleverly Hunan culture into modern restaurant.
In the field of Qu Yuan, not only can feel the ancient city Xiangjiang, lookout Changsha taste authentic, Hunan traditional delicacy in the courtyard, but also to experience on-site production of old Changsha snacks; real friends, family gatherings, leisure and rest characteristics reflected in the scenery in the most incisive, seclusion in the taste of delicacy, along with classical feelings enjoy the fun......
The case of Jiangnan style as the main line, with the artistic conception of Huxiang culture is modeled to create landscape pavilions, for diners in the noisy city under the eaves corridor, door window, is full of sincerity of natural beauty in simple and elegant in taste. Meet Tian Qu Yuan, from the appearance of the atmosphere extraordinary brand, blowing a thick Hunan culture, reflects the quality of inheritance, is the ingenuity, is a classic, it is wisdom! The pace would see the pavilions built high walls, horseshoe well-proportioned, view terrace on the hill beside the water, but also static and dynamic. And with a lively, pleasant scenery let into the door first time to calm down from the noisy diners in. Qingshiban and fenqiangdaiwa street style more rich flavor of life, with simple furnishings, flavor. In the soft and quiet lighting, the height of the red lanterns interspersed with large and small, full of auspicious and festive, in this restaurant atmosphere, the mood suddenly enlightened, cheerful and good. Lift window before the castle, stacked everywhere, has imperceptibly in the joy of banquet hall, mind unconsciously emerges in only a short while ago flourishing in ancient city, sitting with Huxiang culture heritage of the dream, feel the image of thousands of years of development, in touch with temperature and full of vicissitudes sense of wood, as if through the the same, could not help but to sit down quietly in a couch, lamenting to enjoy the pure natural delicacy delicacies. Designers cleverly created a rich cultural charm, the dining space life situation, so people in the environment will also become a scene of a decorative, interesting vivid sense of the picture as Chinese paintings profound implication. It is a good mood, appetite, healthy and refreshing.
