Call米便当

Restaurant  / 2017 / Hunan
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服务项目：品牌创建 / 品牌策略定位 / 品牌包装 / 文化设计

在快餐行业，便当需要革新，需要从味道出发，诉求情感，从视觉塑造高品质、潮流范、年轻态。在这样一个新型市场，Call米作为年轻活泼的一个新创特色连锁品牌，卢克设计帮助其塑造品牌形象，给年轻的上班族们带来视觉上的美感。
产品上，采用中央厨房配送，整体干净、卫生，优质、保鲜，快捷、便利！品牌口号：风里雨里，有我Call米。视觉设计上，亮黄和经典黑的搭配很有食欲，更是鲜明简洁又时尚；LOGO和可爱小熊的卡通形象更是亲近你我，正能量满满，一天都是开心，激情四射工作效率高。
 

Call meters is a young and lively new characteristic chain brand, from the beginning of product innovation, continuous innovation, and constantly occupy new markets. In the fast food industry, it needs innovation, according to the demands of emotion from the taste, from the visual shaping force grid, fashion, young, stir in such a new market, youth, we more consumer groups for young workers, every day in the intense work, to bring their own innocence, a cheerful, good work, good meals, to refresh every day, enjoy the delicacy of feelings, happy to pass! Bright yellow and classic black match, very appetite, but also bright, concise and fashionable; LOGO and cute cubs cartoon image is closer to you, I am full of energy, a day is happy, passionate, high efficiency. Lunch is simple and tastes good. Products, the use of central kitchen distribution, the overall clean and sanitary, high quality and freshness, fast and convenient! Brand slogan: "wind, rain, I have Call meters.". Our general office meal, taste good meal, after a long time of packing, loading, delivery of the stuffy, the taste changed, especially fresh and health, always in the most need to supplement working time, eat less than simple delicacy. Call me when you're hungry, we'll deliver the whole town! Really solve the problem you eat at work, brand positioning more fit the market.