zhengxiaochu


郑小厨

Restaurant  / 2016 / Zhu zhou
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服务项目:餐饮品牌全案 / 空间设计 / 文化设计
营业面积:500平米
项目地点:株洲市步行街


考虑到餐厅位于株洲市步行街入口,人流密集,商业娱乐氛围浓厚,主要针对年轻人群体,所以整个品牌形象不论是从标志设计,还是空间布局,都强调其精致、鲜美、现代时尚的特点。
在餐厅空间布局上,我们倾向于小而精。餐位安排简洁紧凑,动线设计错落有致,既考虑其功能使用的特性,又有品牌核心优势,明档展示和直观的点菜体验,无水厨房设计更是在喧嚣的闹市中更是一股清流。
餐厅内融入了以郑小厨其人为原型,创作而出的大量的漫画元素,将视觉符号化,不仅生动而直观的呈现了厨师专注的精神,更增加了餐厅与顾客就餐的互动感,巧妙的体现了餐厅独有的个人风格。
 
不论是年轻人的餐后八卦,还是老郑十年如一日的用心做菜
做自己,没那么难。

 

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Zheng Xiaochu Luke is designed as a personal brand senior people to build a restaurant dining restaurant, located in the pedestrian street of Zhuzhou City, the bustling commercial entertainment atmosphere, traffic is very large, the landmark shops Cuntucunjin, high consumption at the same time, the operating cost is relatively high. So the restaurant space layout more small and fine, seating arrangement is simple and compact design, well-proportioned, considering both the characteristics of the function, but also the brand core advantage, Ming file display and intuitive ordering experience, anhydrous kitchen design is in the bustle of downtown is a stream, the entrance and lobby at the end of the hall stalls were set up self-service coffee beverage area, convenient for consumers, but also attract a large number of shoppers shopping, especially young consumer groups, small dining at the same time, can talk about gossip and break. Zheng Xiaochu positioning is catering to the Reds, Lao Zheng attentively cooking, cooking for you a niche brand, features, humanities. Therefore, the characters' Avatar is the LOGO logo, and the image is more vivid. Some cartoon characters of the characters are created to make the decorative elements in the shop, so as to increase their dining interaction......

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