186 0841 6898
卢克是品牌创新与全案设计服务专家
TEL: 0731-89907600
QQ: 46738899
EMAIL: luke@luke0731.com
新官网：www.lukebrand.com
dong dong xian
咚咚鲜
Restaurant / 2016 / Chang Sha
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服务项目：餐饮品牌设计 / 餐饮空间设计 / 餐厅文化
营业面积：300+平米
项目地点：长沙市各地社区
咚咚鲜是卢克设计为田趣园品牌打造的一个旗下创新品牌。咚咚鲜品牌以社区小店为主打，菜品结构简单。主营鲜辣口味菜，长沙特色宵夜菜品。
介于品牌产品结构简单，菜品十分有特色，卢克设计在设计风格上，更趋于鲜亮时尚，贴近生活，加入了许多当地的段子文化，融入卡通元素，以漫画的形式穿插到菜品宣传内，直观大方不做作。广告语：回家一起尝鲜，突出“鲜”的品牌概念，家门口的餐厅，就是你的食堂。
品牌产品小却玲琅满目，且新鲜又实惠，省去做饭的麻烦，也能享受到各种美味。符合社区新生活风向，也将是社区店未来主流趋势。
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A fresh is a brand's innovation design for the Luke brand of Qu Yuan tian. A fresh brand in the community stores as the main dishes, simple structure. The main characteristics of spicy taste dishes, Changsha snack dishes. The product has the advantages of simple structure, easy to copy the distinctive dishes, store. There is a fresh, fresh and green, soil pot stew crab pot specialty stores, fashion design style, bright, close to life, add some Changsha or local piece culture dishes to publicity interspersed, intuitive and natural. Advertisement: go home early adopters, highlight the "fresh" brand concept, the door of the restaurant, is your canteen, fresh and affordable, eliminating the trouble of cooking, can enjoy a variety of delicious. In line with the new direction of community life, will also be the mainstream trend of community stores in the future.
